Serenates is a classical and jazz music festival that has been held for more than forty years in La Nau. This building gives the festival a unique and privileged ambient and we wanted to represent this feeling on the project.
The big question to solve was how we could design the festival’s identity leaded to an adult and a young public, that represented the Serenates’ essence too. After deducting important concepts as eclecticness, summer feeling, nocturnal, music, movement, culture, and exploration, we had it clear: We needed to create a contrast between the sober and the fresh.
La Nau (EASD Valencia)